I haven't written anything here in a while. The main reason is that I have been very busy doing multiple projects, but I also admit that I have been a little burned out on the on line typing front.
I have been taking a series of graduate courses on-line, and the work load was greater than I had imagined. I am also trying to pull a bunch of things together online on the personal front which has meant more typing and computer time. Then there is all the things I am doing off-line...ie.. Family!
I mention this here because it makes clear to me how easy it is for a company or a program to start with good intentions - and then let the effort fall to the bottom of a busy priority list.
If writing the company blog is not a strategic commitment, is the CEO _really_ going to make the time to do it? or will it just fall further and further down the list as time goes by?
If there is not a dedicated support function, and clear strategic prioritization, for your conversation marketing efforts then, I suspect, that the effort will eventually be under resourced and ineffective.
I have said in the past that it may be better not to start a conversation, than to just suddenly walk away in the middle. This is why it is so important to have a plan, understand why you are engaging, what your objectives are, and why it is important to the company or your brand. Understanding why you are doing this from the beginning will make it a lot easier to understand why it is important to keep going when you are hit with competing priorities for your, and your teams, time.
Anyone want to share any experiences on seeing this happen?
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